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HTC
If there is a company that has created more than any other innovation in the mobile industry is High Tech Computer Corporation , aka, HTC . We’re talking about a company made in Taiwan, founded in 1997, which has always made quality and innovation of its product portfolio business cards to enter the market.
But why talk about HTC in late 2013? The pretext is the matter of the complaint filed by HTC in late August against three executives , accused of widespread trade secrets for new products in development-HTC 6.0 Sense-and that he had “drugged” expenses, by issuing false invoices totaling more than $ 1.1 million. According to Focus Taiwan the judicial process continues with the prosecution of those involved on the part of the competent authorities in Taiwan. The story is anything but small in size, because it involved top management of the company of the likes of Thomas Chien , VP of Product Design.
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Chien in front of the competent authorities showed no remorse for their unlawful conduct and for this reason its position has worsened: in the case of acceptance of requests by the prosecution, Chien will serve a penalty of imprisonment up to a maximum of ten years. The accusation is infringement and unauthorized disclosure of trade secrets , specifically, the secrets concerning the interface HTC Sense 6.0. But the accusation hanging on Chien does not stop there. The VP Product Design HTC is accused, along with Wu Chien-hung, director of research and development of HTC, of ??defrauding the company by issuing a false invoices which resulted in a loss of 1.12 million dollars.
cyclone that struck the apical HTC is not only limited to the involvement of Chien and Wu Chien-hung but also involves four other key figures of the company: Justin Huang, Senior Manager, design and innovation, Huang Hung-yi, Senior Manager design and innovation, Huang Chung-yi, division manager at the production and design and Cheng Shih-tsou, simple clerk. HTC has stated that the story has no negative impact on normal business operations, but certainly not a good thing.
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the press release issued by the company: “The company expects that employees abide by the highest standards of integrity and ethics. Protecting intellectual property owned by the company, the privacy and security is a core fundamental responsibility of every employee in the HTC must respect. “
A nice little epilogue that is going to add to that the legal battle concerning patents against Nokia and that certainly will not make the smile already stingy company’s finances. This is not to look for a pretext, or a culprit, but all and all seem to work against HTC. But 2013 ended great with the market introduction of HTC One , who was elected almost unanimously by critics and audiences as smartphones of the year. But one product not enough to revive the company after years of marketing choices wrong , even if the family has been extended with One Max and Mini Max. So let us trace the recent history of HTC illustrating the products that led to success on the market.
HTC: Some electronic devices most significant
HTC brand was born between 2005 and 2006, before then the house Taiwanese electronic devices produced by taking the names of the mobile carrier. The company has entered the mobile market making pocket-PC and Pocket PC Phone (previously called as PDAs with telephone module) with Windows Mobile operating system. It was electronic devices designed for a fairly narrow audience of professionals who were in need of mobile applications are able to provide the same level of reliability and completeness of that of a personal computer.
HTC Diamond
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Pocket PC, among other things, have found application in software solutions for the management and control of warehouses and storage facilities. In the golden age of Windows Mobile, when Nokia and Symbian still ruled the roost in the mobile phone market, HTC had a monopoly of the ecosystem in Redmond. We can cite some Pocket PCs that have marked the history of Microsoft operating system and the same HTC: Qtek 2020i alias Alpine, Qtek 9090 aka Blue Angel, Imate JasJar aka HTC Universal, HTC Tytn, Tytn 2, just to mention some of the most famous. A large product portfolio and excellent quality able to keep up and surpass the competition.
Then the change of pace, the mobile phone market has changed and HTC has seen fit to carry the device with a form-factor that can be appreciated by a wider audience. Of course, considering that Windows Mobile 6.X, it was an operating system rather cumbersome, to make it accessible to a larger user base needed a “mask”, an interface capable of making it more streamlined. Hence the birth HTC Touch Flo interface, then become HTC Touch Flo 3D and marketing of HTC Cruise, HTC Find, but, above all, HTC Diamond (2008), a smart and sleek, compact and with a decidedly user-friendly interface. To have followed the Diamond 2 Diamond, the HTC Touch Pro 1 and 2 devices always with the operating system of Microsoft , however, that marked an evolution from previous models.
Nexus One
parallel to the revolution iPhone (2007), Google has introduced its own operating system antagonist: Android. The first smartphone with Android on board was obviously by HTC, we are talking about the HTC Dream or G1 comes with a qwerty keyboard that has succeeded Magic HTC G1, full-touch device.
marriage Google continued so that in 2010 it was manufactured by HTC the first incarnation of the dynasty of Nexus: Nexus One, the first smartphone that could boast the Google experience.
Nexus One, HTC Desire’s twin, who have followed the Desire HD and the Desire Z comes with full QWERTY keyboard. A family of Desire definitely lucky that even if sold at a price, perhaps too much. Yes, because it is true that the HTC devices were made very well but it is also true that their retail price was too high often.
HTC Rhyme
HTC is able to realize unique devices are perfect for a female audience and so here HTC Rhyme smartphone chic and related to a series of glamorous accessories. The Rhyme is a very well made but intended for a niche clientele, so that your smartphone has never landed on the Italian market. The Rhyme was an excess by the Taiwanese company that perhaps he had not taken into account that the competition was tougher than ever and at the time of the exponential spread of Android maybe it was the case of cannabilizare the market through the marketing of devices for low- cost. But at home HTC have had the arrogance to release to the market a niche product that has not paid off the company’s efforts.
HTC Hero
Among the devices produced by the Korean company can not forget the ‘ HTC Hero (2009), extraordinary smartphone just for having introduced the curved back made of kevlar. HTC Innovation is not only technological innovation but also research in design, materials and ergonomics.
2011 is the Year of the Family Sensation: HTC Sensation , Sensation XE, Sensation XL, three variants that have come out of the demerit too close from each other. The base was certainly very good, but excessive haste or putting them on the market interspersed with little distance between a model and the other, has caused confusion among potential buyers. The Sensation family could and should be better exploited; HTC would have to take better care of its models supporting the customer through more timely updates.
HTC One
Then it was the turn of the family One (2012); great products from all points of view, but they paid the price for an almost total lack of marketing and an ever-increasing competition. HTC One X could boast on the agreement with Beats Audio, guru in the production of over-ear headphones, the best display on the square, the Super LCD2, and on a performance as the Tegra 3 processor. Unfortunately, just the choice of the Tegra 3, to the detriment of that Qualcomm has caused damage to the One X, given that the company has not been able to optimize performance. One X is therefore remained a top of the range immature despite the very high potential. The One S smartphone is definitely one of the most balanced, thanks to the adoption of Qualcomm platform, and also why he collected more acclaim from critics and audiences. In the end both smartphones were generally better rival Samsung Galaxy S3 but had a drastically lower spread.
HTC Flyer
Towards the end of 2011 it was the turn of the chapter tablet. HTC. Strong know-how in the field of pocket PCs and given the success of ‘ iPad , the Taiwanese company has decided to enter the market its first tablet: HTC Flyer . Mechanically perfect, well-designed down to the smallest detail, 7 “screen, HTC Sense interface, and finally scribe technology, namely the presence of the pen that can write on the screen with a thickness that varies depending on the pressure applied.
An excellent technology and capable of differentiating the Android tablet currently-still-immature ones from Apple. Samsung , which uses a strategy quite opposite to that of HTC, saw us well and delivered the pen in the series Galaxy Note selling millions of units worldwide. HTC has earned the shot and left to die passively its unique and excellent tablet also due to a high price and upgrades to later versions of Android never arrived.
HTC 8X
But HTC is not just Android. HTC has emerged mainly thanks to Windows Mobile, Windows Phone meanwhile become I just wish now Windows Phone has become the exclusive preserve of Nokia, especially following the acquisition of Nokia’s mobile division by Microsoft. Pity, because in the recent past was the leader of the HTC Pocket PC with Windows Mobile, unfortunately with the advent of the new operating system hierarchies have definitely changed so much that HTC currently in the portfolio can be counted only two smartphone operating system by Redmond: HTC 8X and 8S.
Fortunately
2013 has been the year of the HTC levied. The company has chosen to focus on a limited number of devices, but high level, this is the case for the HTC One a real top of the range that has received the highest accolades from critics and audiences. HTC has managed to do much better than the competition and as usual did not bet only on hardware-processor and GPU, but also on-form-factor, materials, audio and pictures, interface. HTC One is an almost perfect device that could certainly sell more if only the company had more budget to invest in marketing.
HTC
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Why HTC
then “lost” cases against the competition? Samsung has invested heavily in marketing and in spite of the Galaxy S4 does not represent a smartphone innovative managed to sell very well, though slightly below expectations. The current economic situation is also the result of poor choices in terms of product development. The Facebook Phone, HTC First , was a flop despite however, was confined to only U.S. territory. Where then is not HTC? It ‘not cannibalism Samsung, malice, at crucial moments it was necessary to accelerate and not bask on their laurels, taking into account that the balances in the mobile market are extremely precarious-the-Nokia case is emblematic.
not have had the same disposable income arch-rival Samsung has certainly helped the company but it is undeniable that the available budget could and should be invested in the best way. Currently HTC has signed a sponsorship with UEFA and a collaboration with actor Robert Downey Jr.Queste resources will be sufficient to get out of the quicksand? Surely 2014 will be a pivotal year for the company: the successor to the One, HTC M8 will have to be almost perfect and everyone is expecting a lot from this device. The bases of departure this time is almost perfect it will only improve one of the most controversial aspects of HTC One: the camera. The technology UltraPixel appeared still quite immature but nevertheless showed some good things, the next step will be to increase the number of MPs and mitigate external noise in the night photos.
