One is a great phone but the accounts of HTC are not convincing - Tom's Hardware Guide

Into the HTC announced financial results for the second quarter and are not – probably – the ones he expected. The debut of the HTC One would have to establish a new beginning, but does not add up: only 41 million profit and a turnover of 2.35 billion dollars.

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HTC Smartphone with One Display touchs. € 575

HTC Smartphone with One Display touchs. € 604

HTC HTCHCC840 – Hard Cover for HTC. € 18

HTC 99H11210-00 (HC V841) Cases pe. € 17

Into The company is not at a loss, and this is certainly good, but last year at this time boasted 246 million dollars of net and a turnover of 3 billion. The HTC One is certainly a great product, but the company lacks competitiveness in all other segments of the market. If we take choices suicide as the failure to update One of the interesting S, then it is no wonder if the results are anything but exciting.

Into

Analysts had hoped to see a profit of 66 million, after the 5 million One sold in about 50 days. In May, the company had given positive signals, a decrease on the previous year of “only” 3%, but in June the decline due to the hype and probably the more widespread debut of the Galaxy S4 have driven down revenues by 26.4%.

Into HTC has the task of presenting terminals of success in the lower segments of the market. The HTC One Mini that I hear more and more often it will be the right card? There’s hope so because less than sensational moves, such as a sharp decline in price, the One hardly run more quickly in the third quarter.

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January

February

March

April

May

June

Total

Billed monthly statements (in millions of Taiwanese dollars)
	2013	2012	Difference month-on-month	difference year on year
	15,536	16,615	-27.97%	-6.49%
	11,370	20,294	-26.82%	-43.98%
	15,882	30.880	39.69%	-48.57%
	19,591	31.032	23.35%	-36.87%
	29.001	30,004	48.03%	-3.35%
	22,075	30,004	-23.88%	-26.43%
113.445	158.830		-28.57%

Into Urge a product able to attract many users, because this reduction in revenues combined with a useful tight will not continue forever and sooner or later the losses could reach. And then yes it will be pain. All this without counting that competition from Chinese brands in the low end and the media, as well as that of Apple in the high end, they will put further pressure on HTC in the third and fourth quarter. It’s time to pull the rabbit out of the cylinder.