Changes at the top of the corporate organization of HTC continue with the appointment of Jack Tong as president of HTC China . Tong will continue to maintain the position of president of HTC North Asia and will improve sales and efficiency of corporate structures in the important Asian market. Jack Tong takes the place of Ray Yam who will continue to work with HTC to improve the results obtained by the Taiwanese manufacturer in China.
20-25% of all terminals delivered by HTC globally in 2012 were made in China and, according to recent estimates of analysts, could ulteriormemente grow during 2013 with an increase of 75 %.
The perception of the HTC brand in the Chinese market, however, is still improvable . TrendForce, who studies via surveys the “brand awareness”, shows a slow crescia the popularity of the HTC brand in China: 28.4% in the second quarter of 2013 compared with 23% in the same period last year. Competitors like Apple and Samsung have been able to do better with percentages of 80 .6% (from 54.9% in 2012) and 79.6% (from 59.9% of 201). Very strong competition with local producers, as Xiaomi, Lenovo and Huawei.
Understandable an attempt to improve the perception of the brand in China, given the importance of this market with the new change of senior management.
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