Sunday, February 2, 2014

HTC and the "mystery" of Desire 310: speculations and forecasts - HDblog (Blog)

htc_desire_310_10

are five days by the sighting of 310 HTC Desire , that on the evening of Wednesday was involved in a brief appearance in various institutional sites of HTC | 310 HTC Desire: HTC’s first smartphone with Mediatek SoC is (almost) true. In many expected a short presentation to close what has appeared from the outset as a story characterized the page from the incorrect publication of the smartphone, earlier publication for a launch that was not yet ready. week unfortunately was closed without any official announcement and the existence of the device is still shrouded in mystery. The reasons of interest out there, considering that HTC Desire effettiviamente 310 could be the first smartphone of the Taiwanese manufacturer has Mediatek SoC, a circumstance that makes it interesting from various points of view, first of all the possibilities that can be marketed at lower prices than to the previous entry-level HTC based on Qualcomm SoC.

The week ended without too much fanfare regarding the expansion of the catalog of HTC smartphones, but, in hindsight, a small sign of a possible change in the product portfolio has happened. Indeed, we have noticed that from the official page of HTC Italy , which lists all the products for our market and we monitor often, is missing the reference to the HTC Desire in the days following the sighting of 300 HTC Desire 310 . The device is still present in the website “www” HTC and other national sites such as “uk”, but no longer appears on the website of HTC Italy, as can easily be seen:

htc_smartphone_desire_310

Simple coincidence or two events are connected to each other?

We do not have the answer, but let’s step back to the presentation of HTC Desire 300, launched in September 2013 as the entry level range Desire, HTC Desire flanked to 500 (medium-low) and, subsequently, for HTC Desire 601 (midrange) | HTC Desire 300: here is the new entry-level line of Desire . The smartphone, undoubtedly promising on paper, because the HTC lacked a true low-cost model, it has never been deployed on a large scale in our country and has been available online, often through the channel of the parallel importation, at prices which, paradoxically, are placed behind those of HTC Desire 500 to such an extent as to make the purchase inconvenient.

That said, consistency buy the hypothesis that “failed” launch entry level 300 Desire – HTC is trying to renew the offer of low-cost segment with a device that really, HTC Desire or 310. Given the vacuum that is created in the catalog of entry level smartphones destined for our market, we expect a presentation of HTC Desire 310 imminent, possibly even before the Mobile World Congress in Barcelona (given that the page product was ready.)

able to count on a smartphone marketed at a price less than 200 euro, could be crucial to supporting the sales of HTC which, while pointing clearly to the premium segment in our country, in our opinion, can not afford the luxury of neglecting a market as important as that of the low-cost devices.

await the further evidence from HTC, stating that as reported in our article represents the speculations made in light of the events occurred in the week just ended.

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