The year 2013 was a year in which HTC did not have a large growth due to several reasons, including that there is definitely a strategy geared too much on the model, which, among the other, has not entirely convinced regarding the camera Ultrapixel , criticized by many.
2014, so it will be a different year for the Taiwanese company, as stated also Chialin Chang , CFO of HTC , and Cher Wang , a spokesman for HTC . According to these two personalities within the company, the problem in 2013 was precisely that of having focused too much on a single device:
Our problem last year was that we focused only on our flagship device. We lost a huge chunk of the mid-range market.
And indeed, despite HTC has also launched a lower-end devices compared to One during the last year, they were not able to compete with the competition in its Because of a strategy not apt under this profile. HTC , then, will launch many more low-end devices and media for which the price will be between 150 and 300 dollars (which can easily be translated into euro).
As regards, however, the flagship smartphone, which is the One 2 ( M8 ) that you hear about for quite some time, HTC confirms that in a couple of weeks will be sent official invitations to attend the event to present the device. Most likely it will New York to host the event, according to some rumors, so HTC One 2 ( M8 ) should not be present at Mobile World Congress 2014 unless surprises. The market launch of the device could instead take place during the month of March.
Street
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