Sunday, January 5, 2014

HTC also disappointing financial results in Q4 2013 - HDblog (Blog)

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2014 does not start in the best way that HTC has just officially announced the financial results for the last quarter of 2013 , featuring, again, from operational losses, less marked than to that of the third quarter of 2013 , but equally significant. During the months of October, November and December 2013 , in fact, the Taiwanese company has reported operating losses for $ 52 million ($ 101 million loss in the third quarter of 2013) . Operating losses were then halved compared to the previous quarter, but the fact remains that the financial situation of the company is still complicated. Overall, HTC has managed to limit the damage reporting a net profit of $ 10 million , which arises due to the inclusion in the budget of the proceeds of the sale of the shares of Beats Audio ($ 85 million)

The launch of HTC One Max, the revamped marketing campaign and the expansion of the range of the line Desire smartphone have left their mark significantly in the budget of Q4, 2013, characterized by revenue of $ 1.6 million (the almost static sales compared to the previous quarter). A picture that makes the job of Chialin Chang, CFO and new head of worldwide sales of HTC, is particularly difficult. On the horizon promises a renewal of the top range HTC One, with the arrival of the heir that is arousing great interest from now on between the public and which is likely to be presented in late February at the Mobile World Congress in Barcelona.

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