HTC: quarter below expectations, with useful output from Beats - Tom's Hardware Guide

The Taiwanese manufacturer of smartphones HTC has reported accounts in the fourth quarter lower than expected , in spite of the money confiscated in the operation that ‘he saw her coming out Beats Audio and a program to reduce costs aggressively.

The company has raised a net profit of NT $ 300 million – about 10 million U.S. dollars – compared to a net loss of 2.97 billion Taiwanese dollars recorded the previous quarter – 99.9 million U.S. dollars. All this without forgetting a turnover of approximately U.S. $ 1.4 billion – 42.89 billion Taiwanese dollars. Last year the profit was higher, 1.01 billion Taiwanese dollars, or 34 million U.S. dollars.

According to Reuters, the figure recorded in the quarter was below the expectations of analysts , who had expected a net profit of 721.71 million Taiwanese dollars – $ 24.3 million . In the past year the company has undergone a reshuffle and many corporate managers are gone. Over the past two years, HTC has lost nearly three-quarters of the market value , and is now worth about $ 4 billion.

Recently the company has kicked off a new marketing campaign with the star of Iron Man, Robert Downey Jr., mainly to push three terminals (Mini One, One, One max) from the undoubted quality, but that does not seem to be able to bring the desired results. The global share of HTC in the smartphone , according to Gartner data published in November, is equal to about 2.2 percent , compared to a peak of 10.3 percent the same period, but the year 2011.

The moves taken so far have been collected with skepticism by analysts believe that the company will not be able to differentiate themselves in a market saturated with companies that vie for the post. HTC has other products in the pipeline for 2014, starting with a new high-end terminal, which according to some rumors might be called HTC One +.

rumors indicate a debut in March for a smartphone that should have a 5-inch screen Full HD Gorilla Glass cover 3, 805 Snapdragon chip, 2 GB of RAM, NFC, microSD slot, 2900 mAh battery, a double rear camera Ultrapixel 6/8 megapixel camera, a 2.1 megapixel front-facing camera, and Android KitKat Sense 6.0 interface.