The financial situation of the Taiwanese manufacturer, the sales results achieved in the first quarter of 2013 and recent news on the personnel of high rank who discontinued relationship with the company have helped to outline a particularly bleak picture of the future of HTC.
There have been attempts to read in the aggregate (with some omissions) the information just given to demonstrate the theory of an alleged deep crisis and global Taiwanese manufacturer. A crisis which, of course, the most zealous detractors of Taiwan have interpreted as a prelude to a real failure, but that could be read, much less dramatic, recalling the words of Jason McKenzie (Global President of HTC Sales) stated that in the month of March :
We are changing the culture within HTC. Our culture has always embraced the mentality of the “quietly brilliant” that gives value to being “humble.” But we have been too easy.
Statement able to justify a deep structural change that also affects the management structure.
appears appropriate to continue to report all the news related to the Taiwanese manufacturer, who has never hidden face a difficult transition, including those that relate to the Asian market and internal HTC , Taiwanese company that is firmly in command of the ranking of the leading manufacturers of own smartphone in Taiwan . The result, of course, not surprising that much, considering that, a little ‘as is the case in Finland with Nokia or Samsung in Korea, the affection of the public company is a national undeniable fact.
At the same time, in times of “crisis” and in a period in which seem to outweigh the negative predictions about the future of HTC, it is good to give an overview of the company’s activities in major markets.
Taiwan the company has held in the month of April, the market share of 30.6 , surpassing Samsung (26.7%), Sony (18.4% ), Apple (10.1%) and Asus (2.1%).
The HTC products remain the most successful Butterfly and, of course, HTC One . The first extended the track record of success in March also in April, the second is gradually improving sales results also in the internal market hand in hand with the increase in production.
Of course the ‘ out of the top ten leading manufacturers of smartphones in the world confirmed by Gartner is a sign of failure to achieve one of the targets that HTC has hinted want to pursued in the course of 2013 and well summarized by the statements that Peter Chou after the end of the first quarter:
Into Peter Chou in the first interview following disclosure of the financial results for the first quarter of 2013 , he said, referring to HTC One:
Into This is really the first time we are able to enter that area that allows you to become a top brand globally
The challenge to transform from HTC brand that dominates the domestic market with top brand in the world is still open, but it is proper to remember that the basis on which the business of HTC is still not showing significant signs of structural failure. 5 million HTC One distributed over since the launch of the terminal , is an encouraging sign in view of the expansion of the market share of HTC in major markets.
No comments:
Post a Comment