HTC, the leaders flee: One takes off, First incommerciabile. What ... - International Business Times Italy

Into It is almost certain: First HTC has been a failure. Before AT & T, the exclusive U.S. operator, cut the price of the smartphone from $ 99.99 to $ 0.99; emerge later rumors that the company intends to take off directly from the trade “ Facebook Phone “and now, it seems that Facebook has eliminated any plan marketing in the UK.

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Into The news comes from Mobile News, which reports that EE, the operator with which the company Mark Zuckerberg has signed an exclusive agreement in the UK, do not put more in sale terminal. The decision was taken directly from Facebook, according to well-informed sources. The cause? The product does not sell. The output on the British market was expected a few months away from offering for sale in the United States (mid-April), the poor performance in North America, however, Facebook led to the drastic decision.

Into The same application on which the espeirenza HTC First, Facebook Home, had results below expectations, as we discussed in a previous article. It therefore seems that the initiative Facebook’s mobile terms shortly after being started.

Into It is not the first time HTC and social networks bring us begin a partnership of this kind, in recent years, the results were HTC ChaCha and Salsa, also business failures. It was hop ed that with the support to HTC One and Samsung Galaxy S4 began to climb the application of diffusion, hopes proved vain.

Into results which further complicate the situation of HTC, which is facing numerous layoffs the upper floors . In the last period, in fact, Kouji Kodera, chief product officer, has resigned, as well as Jason Gordon, vice president of global communications, Rebecca Rowland, global retail marketing manager, John Starkweather, director of digital marketing, and finally Eric Lin , product strategy manager. The tweet of the latter is obvious to define the internal situation of the company: “To all my friends in HTC – Resign, leave now.’s Difficult, but after’re probably much better, I swear,” said the former employee posted on Twitter inciting the “stampede” general.

Into Sales of One, standard-bearer of 2013 so far have been positive: the Wall Street Journal was informed that they are 5 million units sold since its launch last month. This figure should be contextualized in the expenditure and production problems had by the company in recent months, but especially in the general budget, which was negative for some time now. Just because a success of One to restart the gears company? Counterbalanced by the release of a giant like Galaxy S4, whose sales have exceeded 10 million units, as confirmed by Samsung. And now you just have to ask: HTC still has future?

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