Salvatore Prams | May 13, 2013
Goldman Sachs has once again express its opinion on the commercial policy of the Taiwanese manufacturer, confirming, in a recent statement released by analyst Robert Yen, which the strong demand for HTC smartphone is designed to continue .
Goldman Sachs, at the beginning of 2013, it had been quite critical of the company’s management does not exclude, at the same time that the real turnaround in the financial company was possible in the year (see previous news).
The launch of HTC One, the positive reviews of the experts (see eg. evaluation of the WSJ’s Walt Mossberg) and good media coverage worldwide are elmenti who, of course, led Sachs analysts Goldma assessments even more optimistic.
The operating margin of the company in the second quarter could reach around 1 to 3%, as reported by HTC after the end of the first quarter, but Goldman Sachs is optimistic about the normalization of this parameter.
According to Goldman Sachs, given the lower than expected in Q2 2013 would be linked to marketing expenses and deferred to the initial costs to increase production of the terminals.
Perspective shot, therefore, possible for HTC that, in these days, is starting the distribution of top of the range HTC One in our country.
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