HTC outside the top ten manufacturers of smartphones in Q1, 2013 - HDblog (Blog)

HTC is showing signs of recovery during the second quarter of 2013, thanks to the launch of the HTC One top range, well received by the market and with the necessary requirements for improve the company’s financial results during the second quarter, exceeded the initial production problems.

The challenge faced by HTC to return to the top of the smartphone market is at the same time, very hard, as confirmed by recent data released by Gartner . The Taiwanese manufacturer , during the first three months of the year, in fact, failed to re-enter the top ten of the leading manufacturers of smartphones.

The declining sales during the first half of the year resulted in the negative: HTC, according to estimates by Gartner, delivered 5.36 million smartphones in the first quarter of 2013 and is slipped to eleventh place in the rankings of the major manufacturers with a market share of 2.5% on a worldwide basis . To have a benchmark, in the last quarter of 2012, the company had delivered 6.69 million smartphone with a market share equal to 3.2% as the tenth position in the ranking of the major manufacturers.

The top ten is dominated by Samsung which remains the market leader with a market share of 30.8%, followed by Apple with 18.2%, LG Electronics (4.8%), Huawei (4.4%) and ZTE (3.8%). The decrease in sales of terminals HTC appears in contrast to the overall growth of the smartphone market, according to Gartner, showed an increase of 44% compared to the same period last year.

The competition between HTC, Samsung and Apple is particularly hard for the Taiwanese manufacturer that can not rely on the same resources of competitors, even if it is correct un’intensificazioni record of investment in marketing and promotion .

will of course be appropriate to update the framework of the smartphone market carried out by Gartner in the light of the results obtained by the Taiwanese manufacturer during the current quarter, one in which the marketing of HTC One finally came in vivo. Into the top ten could be a target not so distant for HTC.

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